GoZone, DCTA's ride-share service, was launched through a partnership with the tech company Via. In collaboration with the DCTA-Via team, I designed the GoZone logo and developed the color palette, which were used for the vehicle wrap and established the basis of GoZone's branding.
Expanding on Via's provided assets, I developed multiple characters to demonstrate the diversity of the service and users.
Within just a few weeks, I created all assets for DCTA's launch campaign that spanned social media, print and digital advertising.
After the launch of GoZone, I also had the opportunity to redesign all of DCTA's fare media ...
... as well as to illustrate DCTA's entire service fleet, achieving a uniform representation across future campaigns and assets.
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