This educational and outreach campaign began as a coloring book and expanded to reach Denton County children and parents with a myriad of promotions and messages.
I started this project by developing the Safety Kids marker and variations of the four characters.
I then created the 18-page coloring book, including a Spanish version. The books were printed and are distributed to Denton County students by DCTA's public education and outreach staff, and the coloring book was recognized with a Spotlight Award from the South West Transit Association.
After the coloring book's success, the characters have been used to promote other educational resources and special events, as well as represent DCTA in public outreach efforts.
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